- The Growth Innovator
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- Make $100 in Just 7 Days
read time 4 minutes.
Welcome to The Growth Innovator. Exclusive content where I showcase how to start, grow, and monetize a 1-person online business through organic content in 2024.
Today’s Email:
Understand Your ICP
Build a Waitlist + Lead Magnet
Post Organic Content
Create Email Funnels
Measure Analytics + Experiment
Action Plan
Alright, Let’s Innovate:
99% of creators haven’t made any money online because they are trying too hard to make money.
You can’t make your entire persona online just around “bagging out.”
That’s not how it works. Here’s what you need before we begin:
Clarity on what you want to do.
Authentic and genuine intentions.
Provide free “stuff” for nothing in return.
Let’s make $100 in 7 days:
Understand Your ICP:
Before you build out anything, you need to understand exactly:
Who you’re selling to?
What their struggles are.
What they’re willing to pay.
If you don’t know your Ideal Client Profile (ICP), you must look around LinkedIn/X. Go to top creators and figure out the following:
What problems are they solving?
How they are solving them?
Make a simple spreadsheet with all of the data I’ve mentioned above.
Now you’re ready for the next step:
Build a Waitlist + Lead Magnet:
The best way to sell digital products is to build an email list.
You’ll be able to:
Build Automation
Create Email Funnels
Setup Segmented Lists
Plug Paid Offers
To start building your email list, you’ll need two things:
Free Product (Lead Magnet)
Waitlist Landing Page
Building a waitlist will create hype for your paid product, and a free product will help you capture emails and build trust and authority.
After testing 7+ lead magnets over the last 3 years, I found that an automated email course performs the best. It’s quick, easy to consume, and set up automation. I use Beehiiv for my email course.
I recommend keeping a waitlist landing page simple. Add an embed form to capture emails, write a title that sells your readers on an outcome, and plug the link into your posts. I use Typedream for my waitlist landing pages.
Here’s the flow:
Reader Clicks on Your Profile → Waitlist Landing Page → Free Product (Capture Email) → Plug Paid Offer → New Customer
To get people to your profile, follow the next step:
Post Organic Content:
Organic content is at the top of the customer funnel. If you ignore the top, your prospects won’t reach the bottom (no sales).
Go back to step one on this post:
Who you’re selling to?
What are their struggles?
Answer these two questions, and you will know your ideal client profile (ICP). This is who you’ll target with your content.
I use Taplio to schedule my content, send auto-replies, and determine the purpose of each post.
Here’s what that looks like:
Each day I know the post, who I’m targeting, and what I want to get out of the specific post. These are the types of posts I create:
Newsletter Plug Post
Lifestyle Post
Single Image Post
Client Update Post
Course Plug Post
Customer Testimonial Post
Video Post
Drive your audience from organic content to your profile. Let your profile do the rest of the work.
Once you’ve begun capturing emails, let’s build out your email funnels:
Create Email Funnels:
There are 6 sequences that you’ll 100% need if you want to build an effective email funnel. Write these down:
Leads to Signups
Signups to Onboarding
Onboarding to Conversion
Conversion to Retention
Retention to Expansion
Expansion to Referral
Once you obtain your email subscribers, the first step is to convince your audience of your product's value.
Balance the value of what your prospects signed up for instead of being pushy. This begins with your organic content, link in bio (CTA), and landing page.
To start selling your paid offers, here’s what the goals of your email content should be:
Confirm Product Value
Remind User of Product Value
Capitalize on Onboarding Momentum
Measure Analytics + Experiment:
The best way to constantly expand your business is to measure analytics, see what’s working and what isn’t, and experiment.
You’ll never know what works until you try.
I use built-in analytics from LinkedIn/X and Taplio to measure performance for more complex insights. I highly recommend using at least one platform that offers analytics that you can use to test:
What’s working (don’t get too comfortable)?
What’s not working (fix it)?
Want to Keep Going?
If you are ready to create high-quality newsletters and organic content that get guaranteed quality leads each month, consider checking out The Growth OS.
This 90-minute course will help you develop hundreds of content ideas, create organic content that consistently gets you new leads from social media, build a system to create weekly newsletter content, utilize templates for growth, gain daily subscribers/followers, and run through building your personalized website.
Innovative Action Plan:
This post was lengthy, so here’s a quick action plan to help you get started:
Understand your ICP by asking questions, running polls, and figuring out who you’ll sell to.
Build a waitlist landing page to capture emails.
Use a free product to get more readers to sign up for your email list.
Post lots of organic content (at the top of the funnel).
Utilize email funnels to get your readers from Point A to Point B.
Measure analytics and experiment as you go.
Follow these exact steps, and you’re on your way to building your 1-person online business.
Cheers,
Alex
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