How I Hit 20,000 Followers in Under 6 Months

The system I used to grow my audience, quickly:

Author

Alex Colhoun
February 17, 2024

read time 3 minutes.

Welcome to The Growth Innovator. Exclusive content where I showcase my systems to create content, write emails, and build products that sell in 2024.

Today’s Email:

In today’s email, you’ll get my basic system on how I hit 20k followers in under 6 months. If you want the full system I use to grow and monetize my audience, get it here.

  • Posting Schedule

  • Posting Strategy

  • Engagement Strategy

  • Action Plan

Alright, Let’s Innovate:

I’ve noticed a lot of creators recently talk down upon tedious engagement strategies, growth “hacks”, you name it.

I ignore what they say.
I do what I do and it works.

What I’m sharing with you in this post is the basic explanation of what my complete growth system looks like.

Posting Schedule:

I post every day at 7:07 AM CST.

Why? Other creators that I engage with post around the same time:

  • All combined audiences are active.

  • More potential engagement comes my way.

  • Posts perform much better.

What should you do? Find creators that target your ICP and post at around the same time they do.

Here’s my full content schedule for all platforms:

  • LinkedIn 1x @ 7:07 AM CST Daily

  • X 2x @ 7:07 & 1:31 AM CST Daily

  • Instagram 2x @ 7:07 AM CST Weekly

  • TikTok 2x @ 7:07 AM CST Weely

  • YouTube Shorts 2x @ 7:07 AM CST Weekly

  • YouTube 1x @ 10:00 AM CST Weekly

  • Email Content 2x @ 10:00 AM CST Weekly

If you don’t have a good footing on one platform, don’t scale to all the others quite yet. Dominate first, then scale.

Posting Strategy:

My content strategy has changed in 2024.

The content that I post on each platform is based on the content that I post on LinkedIn. Here’s the strategy:

  • Sunday - Plug for Saturday's Newsletter

  • Monday - Video Content

  • Tuesday - Customer Testimonial

  • Wednesday - Selfie Post

  • Thursday - Plug for Wednesday's NewsletterFriday

  • Friday - Video Content

  • Saturday - Single Image

As I send 2x emails every week, here’s how I repurpose that content:

  • 2x Videos Weekly

  • 2x Long-Form Text Weekly

So, every email that I write gets me started on 4x posts for the week. This is as efficient as it gets.

Remember, every piece of content you post should have a purpose:

  • Grow Audience

  • Sell a Course

  • Get Coaching Clients

  • Advertise High-Ticket Offer

  • Etc.

Whatever that “purpose” is, make it clear.

Engagement Strategy:

My engagement system works.

Lots of creators don’t like it (can be tedious). I share it anyway because I want you to see the process that I use.

Here’s the basic version of it:

  1. Create a list of 10-15 creators that target your ICP.

  2. Mark down what time they post in a spreadsheet.

  3. Be one of the first to respond to their posts.

  4. Respond to 5-10 other comments on their post.

  5. Respond to every comment on your post.

  6. Repeat daily.

This goes for every platform you want to grow on.

Your comments don’t have to “Add Value”. Just make a comment that expresses your opinion or observation. Don’t overthink this.

You can get my complete blueprint for starting, growing, and scaling your profitable online business through organic content here.

Innovative Action Plan:

Starting today, this is what I’d do:

  1. Build out your content strategy.

  2. Figure out a posting schedule.

  3. Build an engagement sheet of 10-15 creators.

  4. Spend 20-30 minutes a day engaging with other creators.

  5. Reply to all the comments on your posts.

  6. Use analytics to see what’s working and what isn’t.

This is the general method that I used to reach 20,000 followers on LinkedIn in under 6 months. My products are selling over $11k / month.

If your content isn’t performing well:

  • Very little engagement.

  • Few new connections.

  • No new customers or leads.

  • Close to zero new followers.

You’re in the right place. I’ve put together a step-by-step blueprint for starting, growing, and scaling a profitable online business while cutting your working hours in half.

You can pick up The Growth OS here. The cool part about my video course is that I’ll refund 100% of your investment if you don’t see results in the first 30 days.

See you in there.

Alex

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