LinkedIn = the no.1 platform for business.
If you want to grow your brand/business online, LinkedIn is the place to be.
And as you probably already know, organic content is the best way to reach an audience that wants/needs what you have to offer.
In this email, you’re getting my structured approach to consistently create valuable content that aligns with both your brand and your business.
Copy this simple 4-step system:
Build Your Google Sheet for Organization
I use Google Sheets to keep all my content ideas, posting schedules, and notes and ideas in one place.
Create a copy of this template before continuing with this system: The Ultimate Content Calendar by Alex Colhoun
Create Your Content Category
Here’s what my content categories look like:
Educational Content (to learn)
Promotional Content (to sell)
Inspirational Content (to inspire)
Storytelling Content (to gain trust)
You’ll choose one content category per post. Fill out the column in the Google Sheet that I provided above.
Choose Your Content Topics + Purpose
Here’s my current content strategy for reference:
Monday: Skool Promotion (Authority) (Grow Audience)
Tuesday: Personal Image Post (Storytelling) (Trust + Authority)
Wednesday: Personal Image Post (Storytelling) (Trust + Authority)
Thursday: Personal Image Post (Storytelling) (Trust + Authority)
Friday: Personal Image Post (Storytelling) (Trust + Authority)
Saturday: Newsletter Post (Newsletter Promo) (Obtain Emails)
Sunday: YouTube Trailer (YouTube Promo) (Grow YouTube + Nurture Audience)
Next, go to the Google Sheet I linked above and choose your “content purpose” for your first 7 days of content.
Trust + Authority or Value Post
Obtain Emails or Sell
Storytelling or Educational
YouTube Promo
Newsletter Promo
Use My ChatGPT Prompts
To generate unlimited content ideas, use my go-to ChatGPT script:
I need a structured content plan for [X] days, posting [Y] times per week in the [Your Niche] niche. My content strategy follows four categories: Educational (to learn), Promotional (to sell), Inspirational (to inspire), and Storytelling (to gain trust). Each post should have a clear purpose: Trust + Authority, Value Post, Obtain Emails, Sell, Storytelling, Educational, or YouTube Promo. Please generate a detailed content schedule with specific post ideas that align with my niche and strategy. Give me the post date, the post theme, the post hook (concept), the post purpose, and the type of post (personal image (70%), video (10%), or carousel (20%)).
Make sure to fill in the following information:
How often do you post?
Your niche/content topics.
How many days do you want content ideas for?
ChatGPT will provide you with a structured content strategy that you can adapt and utilize.
Once you’ve gone through the four steps and begun building your 90-day content calendar, reply to this email with any questions you have.
Additionally, if you’d like to see me using this system in action, watch here.
I’m teaching all of this in my free Skool community.
We’ve opened another 50 slots.
Join using this link and request approval. If there are more slots available, I’ll manually approve your request to join the 300+ creators.
See you inside.
Happy Saturday.
Alex