Best Lead Magnets for Your Business

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Today’s Email:

• Valuable + Relatable Content

• Choosing a Lead Magnet

• Lead Magnet to Paid Offer

• Landing Pages

Alright - Let’s Innovate:

The single best way to convert your visitors to customers is to give away as much as you can (for free).

So - that’s where lead magnets come in.

Let’s begin:

Valuable + Relatable Content:

Your goal from lead magnets: build trust & authority.

It’s not just to get emails.
Or to upsell an offer.

Target a specific problem to a specific audience.

Your lead magnet should be relatable and provide tons of value (by addressing/creating solutions to a problem).

That leads me to the next step:

Choosing a Lead Magnet:

There isn’t a perfect lead magnet that works for everyone.

But you can use a simple system to find what would work best for you.

I split the different lead magnets in a few groups:

• Higher Conversions

• Lower Conversions

• Higher Lead Quality

• Lower Lead Quality

Focus on the lead magnets at the top of the graph.

Next - make sure your offer makes sense:

Lead Magnet to Paid Offer:

The goal isn’t to just have a random free product that builds trust.

Your lead magnet should eventually get people interested in your paid offers.

My free 5-day email course is a brief overview of what to expect in The Growth OS (my paid course).

Stay on topic.
Be specific.
Provide value.

Once you’ve done the above - let’s build your landing page:

Landing Pages:

Rule #1: Keep it simple. Keep it specific.

Give people a reason WHY they SHOULD get your lead magnet.

Here’s what my landing page looks like:

Below my title - I mention the following:

P.S. You’ll get my free 5-day email course.

Not only do I provide my weekly exclusive content - but also my free email course.

Win-win.

Cheers,

Alex

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