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- How I Boosted Product Sales by 30%
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Welcome to The Growth Innovator. Exclusive content where I showcase how to start, grow, and monetize a 1-person online business through organic content in 2024.
Today’s Email:
Offer Specific Benefits
Create Multiple Pricing Options
Showcase Testimonials
Provide Objectives
Offer Irresistible Bonuses
TL;DR (Extra)
Alright, Let’s Innovate:
I recently started working with a new client at the end of June.
His most considerable struggle was simple: selling a product/service. I’ve worked with over fifty individuals in the last two months, and this is by far one of the more ‘popular’ issues.
The solution starts with a landing page that converts into sales.
We made the necessary adjustments over ~30 days, and the results have already spoken for themselves. His product sales are up nearly 30%, and organic website impressions have significantly increased.
You can do the same.
Here’s the process:
Offer Specific Benefits
Create Multiple Pricing Options
Showcase Testimonials
Provide Objectives
Offer Irresistible Bonuses
Let’s dive in:
Offer Specific Benefits
The first thing you should always do is tell your customers what they can expect after purchasing your product/service.
Be upfront. Be legit.
On your landing page, define 4-5 specific outcomes your customers can expect after purchasing.
If you’re selling a course on LinkedIn growth, some of your benefits could include “10x your impressions in just 60 days” or “Get 10+ leads every month from daily organic content.”
List the benefits on your landing page.
Create Multiple Pricing Options
There are two main reasons why you should have two pricing options:
Your customers can shop based on their budget.
This creates “price anchoring”. Your higher-priced package will make the other package feel less expensive.
My favorite example of doing this is offering two different pricing options: the first is a one-time payment, and the second is a payment plan. This could be to sell a digital product and a private community membership.
If you offer multiple pricing options, you’ll 100% increase conversions.
Showcase Testimonials
Show what other customers are saying about your products/services.
Your sales will come directly from prospects reading reviews and testimonials from your past clients. It’s also beneficial to showcase testimonials from different views of your product. Don’t make them all about the same thing.
Lastly, ensure your testimonials address the objectives of your ideal customers. You can ask these questions on your review page.
Put your top three testimonials somewhere evident on the landing page.
Provide Objectives
Typical objectives are 100% necessary on your landing page.
If you don’t know what these look like, here are a few examples:
“I don’t have time.”
“I can’t afford it.”
“I never learn anything from these”.
I don’t know if this is right for me”.
The goal is to talk your prospects out of these objectives. If they aren’t 100% sure about your product, work to make them 200% sure about purchasing.
You can answer these questions in your FAQ section and the landing page.
Make it obvious.
Offer Irresistible Bonuses
One of the best ways to convert further is to offer “bonuses.”
At checkout, you can “stack” other offers on top of your main offer. For example, if you offer coaching, templates, or additional modules, you can add them as a bonus.
This will drive more conversion, sales, and a better customer experience.
TL;DR:
Go through your best offer and utilize my five-step process to make it 100x better. If you implement exactly what I’ve shown you, you'll see results.
Email me or reply to this post if you use my formula and see great results.
P.S. When you’re ready to build high-converting offers, check out The Growth OS. I’ve got an entire video module dedicated to landing page creation and building, including advanced techniques that I’ve used to help my students increase their conversions by up to 51%.
I’ll see you next Wednesday!
Cheers,
Alex
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