Here's Why I Make Changes to My Brand

read time 3 minutes.

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Today’s Email:

• Upgraded Professional + Clean Appearance

• Long-Term Goals

• Improving SEO

• Testing Results

Alright - Let’s Innovate:

You've probably noticed that I make changes to my brand.

Often.

If you’re building online for the long haul, you’ll want to read this.

Upgraded Professional + Clean Appearance:

I started creating content in 2014/2015.

I can’t express how poor the quality of my content looked like.

Looking back now, all I can do is laugh. It was terrible…

Every week/month, I look at something I can improve with the following:

• Video Content

• Text Content

• Email Content

• Landing Pages

• Visuals + Graphics

• Profile Optimizations

When I’m not getting the results that I want, I make changes.

For example, my recent website conversions:

By making changes that were needed, I’m seeing better results than before.

Create → Test → Evaluate → Adjust → Repeat

I also recently added my client services directly on my website. Before I would simply send a message to prospects.

Here’s my most recent change: alexcolhoun.com/elevate

Long-Term Goals:

My entire journey is set for the long run.

Like you, I don’t want to work until I’m 80.
That doesn’t sound very fun to me.

This is why I am adjusting my brand for the future:

• New Projects

• Long-Term Clients

I can’t see the future. Which means I’m not sure what to expect.

Build your brand for the long term.

Give yourself space to grow, improve, and make adjustments as you go.

Improving SEO:

SEO is slept on.

Most creators completely ignore how powerful organic growth is.

Search for your name on Google.

If you’re not at the top, you have work to do:

Stay consistent with the following:

• Word Choice

• Content

• Profiles

• Branding

The more consistent you are in your copy, the better your SEO will become.

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Testing Results:

The most important part…

TEST TEST TEST!

Here are the tools I use for analytics:

• Email Analytics: Beehiiv

• LinkedIn Analytics: Taplio

• 𝕏 Analytics: Hypefury

• Website Analytics: Typedream

If there’s something not working, I figure out why.

If everything is working, I figure out how to scale.

Focus on the long-term.

Your brand will take time to build.

For my full system, grab The Growth OS. I’ll refund you 100% of your investment if you’re not completely satisfied.

Cheers,

Alex