A Momentum "Trick" to Expand Your Audience

In 2016, I formed a theory that gaining some online visibility would be beneficial for my entrepreneur adventure.

With that in mind, I chose Twitch/Instagram as my primary platforms for content creation.

The reason for my choice was simply that I knew a handful of individuals who were successfully expanding their audience there.

At that time, I mainly used Twitter for news updates and to explore random trending topics.

Fast forward to January 2020, when I resolved to incorporate a second content platform into my strategy by taking Twitter more seriously.

Now, I have amassed approximately 27,000 followers on Twitter, and it has allowed me to support two distinct revenue models.

However, I still maintained a comparatively small email list (about 2,500 subscribers).

Thus, upon initiating this newsletter, my primary goal was to concentrate on developing a content network that would attract both Twitter followers and email subscribers.

A two-for-one approach, if you will.

This strategy hinged on three key elements:

• Concave Momentum: Leveraging my existing audience (LinkedIn + my small email list) to draw them into a new platform (the Newsletter).

• Hybrid Attention: Including content within the newsletter that was hosted on another platform (Twitter) and urging readers to engage with that content.

• Exterior Momentum: Utilizing the compound attention generated to reach new individuals on the new platform (Twitter). This approach was a single component of a larger strategy that I employed to gain over 27,000 followers and 6,000 new email subscribers.

Let's dive into the details.

Step 1: Begin with crafting an extensive piece of content, in this case, my newsletter.

This content would serve as the core of the entire network.

However, merely existing on social media doesn't inherently generate email subscribers or Twitter followers for the newsletter issue.

The subsequent step was crucial in setting my momentum machine in motion.

Check out the tweet below if you missed my post on how to grow your newsletter (I’ll respond to any comments or questions):

Step 2: Draw a substantial portion of individuals from pre-existing audiences towards the newsletter issue, generating "Concave Momentum."

I would distribute the newsletter issue to my 2,500 subscribers and promote it on Twitter to my 27,000 followers.

Here's what typically transpired:

• 1,200 email opens from subscribers for the newsletter version.

• 500-700 visits to the website-hosted version of my newsletter, originating from LinkedIn.

Within the newsletter article, I would incorporate a Tweet (or multiple Tweets) relevant to the issue and urge the 1,500 to 1,700 readers to interact with it.

Step 3: The newsletter includes several integrated Tweets, enabling readers to like, comment, or retweet. This fosters a compounding effect on a new platform.

Individuals coming from other platforms (not Twitter) will be driven to your Twitter page from the tweets you have embedded within your newsletter.

Step 4: The compounding action generates Exterior momentum, attracting a new audience (Twitter) and increasing email subscribers.

Due to the engagement and retweets on my Twitter content (since Twitter was a secondary platform for me), the majority of exposure I received was from individuals who had not previously encountered my content on Twitter.

This allowed me to rapidly expand my new following.

I capitalized on the Interior Momentum by drawing in my established audience (Twitch/Instagram/LinkedIn & email subscribers) and then transformed it into Exterior Momentum, fostering compound action on the Tweet to amass new Twitter followers and newsletter subscribers.

After implementing this approach (along with other tactics), my email list expanded from 2,500 subscribers to over 9,800 subscribers in a mere two months.

So, what is holding you back from starting?

Dive in and start employing Concave Momentum, Hybrid Attention, and Exterior Momentum to cultivate growth on a new platform.

Hope you enjoyed this system,

Alex

Whenever you're ready, there are 3 ways I can help you:

1. ​The Growth Operating System:​ Join 400+ students and 50+ founders inside of The Growth Operating System. This course will teach you the system I’m using to build a massive audience on LinkedIn & 𝕏 as well as how I generate $15,000+ / month in income.

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