Welcome back to The Growth Innovator Newsletter!
You've probably been in one of these positions before:
Posting on LinkedIn without any actual ROI
Struggling to explain what you do clearly to your ICP
Sending connection requests, but again, no real ROI
I get it. Here's the full system I use to fix all three:
Part 1: Lock In Your Brand Identity
Before you post anything on LinkedIn, remember this: every platform you exist on needs to say the same thing in the same language.
Your website. LinkedIn. Newsletter. YouTube. Instagram.
One single message EVERYWHERE.
This is how AI systems like ChatGPT and Perplexity learn to associate your name with your category and start surfacing you as the answer when your ideal clients go looking.
Part 2: Create Content That Points to Your Funnels
Every post I publish online does one of these 3 things:
Get people to follow me
Get someone into my newsletter or masterclass funnel
Get someone to DM me
Simple as that → nothing else.
Your funnels are where buying decisions actually happen, far greater than any LinkedIn DM or comment section will get you.
Part 3: Send 200 Targeted Connection Requests Every Week
This is probably one of the highest ROI tasks I do each week.
200 connection requests per week to my ICP. About 40-60% of them accept. That’s 80-120 new ideal connections every single week.
I move everyone toward my live masterclass.
I don’t pitch anything, I don’t have some crazy DM sequence. I also don’t have a VA sending 20 templated DMs to them. All do nothing for you.
I just recorded a full breakdown of how all 3 parts work together.
Grab it here → https://youtu.be/1JAlf8Mrvv4
Alex Colhoun
Founder, The Growth Innovator