How I Never Run Out of Content

read time 3 minutes.

Welcome to The Growth Innovator. Exclusive content where I showcase my systems to create content, write emails, and build products that sell in 2024.

Today’s Email:

In today’s email, you’ll get my basic system on how I never run out of content. If you want the full system I use to generate over $10k+ / month directly through my content, get it here.

• Content Strategy

• Repurpose Content

• Inspiration

• Action Plan

Alright, Let’s Innovate:

90% of the content I see from creators has no purpose.

If your content has no purpose, you completely ignore the start of the customer journey (top of the funnel).

Here’s how I always have content to post:

Content Strategy:

I don’t post random “stuff” online.

Here’s the schedule that I stay consistent with each week:

• Sunday - Plug for Saturday's Newsletter

• Monday - Video Content

• Tuesday - Customer Testimonial

• Wednesday - Selfie Post (Story)

• Thursday - Plug for Wednesday's Newsletter

• Friday - Video Content

• Saturday - Single Image (How To)

Why does this help?

I know exactly what I need to create each day. Instead of spending time stressing to write something, now you know the EXACT post you are creating.

I use Taplio for LinkedIn and Hypefury for X to schedule my content in advance. I spend more time with clients, monetizing, and building my business rather than creating content all day.

Still don’t have ideas? Keep reading:

Repurpose Content:

I get stuck on what to post some days.

That’s where repurposing comes in.

If you have a newsletter, you can turn each newsletter into 2 posts:

• Newsletter Plug (the day after you post it)

• Single Image “How-To” Post (the day you post it)

I also turn my newsletter into video content for Monday & Friday. The goal is to take one HUGE idea and turn it into a ton of smaller ideas.

Here are two recent videos I posted on LinkedIn:

I’m not telling you to start posting video content… What I’m saying is to turn your one idea into other forms of content:

• Video Content

• Carousel for LinkedIn, Threads for X

• Short Form or Long Form

• Personal Stories

Don’t be afraid to post the same content more than once. 99% of your audience won’t see it the first time.

Inspiration from Creators:

When I need new ideas, I get inspiration from others.

Here’s how you can do that too:

• Create a list of 5-10 creators that you enjoy.

• Find their top-performing posts (I use Taplio X).

• Once you have a list of 30 posts, put them in a spreadsheet.

• Read each post and determine the topic (branding, monetization, copywriting, etc).

Once you’re done, you have topics, ideas, and good copy to get lots of inspiration from.

Always come back to the content strategy I showed you at the start of this post. Read below for the next steps to take:

Innovative Action Plan:

Now that you have my system for getting content ideas, here’s what I’d do next to never run out of content:

• Create your content strategy.

• Make a list of creators to get inpspiration from.

• Repurpose one big idea into smaller ones.

• Schedule your content in advance.

• Check out my content services.

Stay consistent with these steps and you’ll find yourself creating more content than you ever thought was possible.

Cheers to making awesome content.

Alex

Whenever you're ready, there are 3 ways I can help you:

1. ​The Growth Operating System:​ The Growth OS delivers a complete blueprint for starting, growing, and scaling a profitable online business through organic content.
_{I'll refund 100% of your investment if you're not completely satisfied.}

2. ​Coaching Session w/ Alex: Access my proven systems to grow your audience, drive inbound leads, & monetize your online business.

3. ​Content Creation & Ghostwriting Services​: I deliver a complete "Done For You" service. Creating, monetizing, and scaling your online business has never been easier.