Creating Content that Sells (The Secrets of Virality)

THE BIG IDEA

Like a chef skillfully combining ingredients to create a unique dish, an entrepreneur blends ideas, resources, and strategies to craft a successful business.

Today we're going beyond the surface, discovering the hidden depths that create content that doesn't just sell but resonates on a profound level.

CRACKING THE CODE

Each newsletter I bring you a fresh analysis on a key topic, breaking it down across four elements:

1. Benefits

2. Strategy

3. Sustainability

4. Implementation

In this edition, we're decoding the secrets of sustainable virality.

Benefits

Achieving sustainable virality can help:

1. Elevate Your Brand: Great content draws in followers, turning them into loyal customers.

2. Boost Visibility: Resonant content is widely shared, multiplying your reach.

3. Cultivate Community: Engaging content invites dialogue, fostering a sense of community integral to brand loyalty.

Strategy

Unlocking sustainable virality involves:

1. Knowing Your Audience: Unearth what your audience craves, their struggles, and how your offering can aid them.

2. Aligning with Audience Values: Craft content reflecting your audience's needs.

3. Harnessing Emotion: Content that sparks potent emotions tends to be shared more frequently.

Sustainability

To keep moving forward successfully, you need to be aware of current trends and regularly update your content plan and ideas accordingly.

Encourage audience interaction and invite them to share their insights and experiences.

Excite your audience with previews, challenges, or exclusive first looks.

Implementation

Putting the strategies into action:

1. Audience Research: Conduct surveys, engage with followers on social platforms, or use analytic tools to grasp what your audience wants.

2. Content Creation: Align your content creation with audience values.

3. Emotion-driven Marketing: Use storytelling and real-world scenarios that strike a chord with your audience.

4. Community Building: Start 1:1 consulting calls, host live Twitter spaces, or create free community on Discord to boost audience interaction.

Whenever you're ready, there are 3 ways I can help you:

1. ​The Growth Operating System:​ Join 400+ students and 50+ founders inside of The Growth Operating System. This course will teach you the system I’m using to build a massive audience on LinkedIn & 𝕏 as well as how I generate $15,000+ / month in income.

2. ​Alex’s Creator Club​: This is my private community where you’ll get 1:1 support from me. The value here speaks for itself. Try it for free.

3. ​Coaching Session w/ Alex: If you’re looking for most efficient way to take your online brand/business to the next level - 1:1 coaching is the way to go. Book a time that works for you and let’s take your business to the next level.