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How I Drive Results w/ 3 Types of Content
Every piece of content you create needs a purpose:
Alex Colhoun
December 16, 2023
read time 3 minutes.
Welcome to The Growth Innovator. Exclusive content where I showcase my systems to help you create better content, make more money, and save 30+ hours a week.
Today’s Email:
Educational/Inspirational Content
Entertaining Content
Promotional Content
Alright - Let’s Innovate:
You’ve probably struggled with what to post in the past.
We all have.
That’s why I’m sharing this with you today.
The 3 types of content that you need to start implementing into your content schedule ASAP:
Educational/Inspirational Content:
40% of my content is in this category.
Why?
Educational content makes people think.
Inspirational content makes people wonder.
When you put these two together, your prospects will:
Understand their problem.
Start seeking a solution.
On LinkedIn, this content is in the form of:
Carousels (Monday)
Newsletter Plug (Thursday + Sunday)
On 𝕏, 1-2 of my daily posts are in this category.
30 days isn't enough.
Neither is 60.
Probably not even 90.Nothing worthwhile happens in a short period of time.
It took me 2,737 days to change my life forever.
You can do the same - but you have to give yourself time ✌🏻
— Alex Colhoun (@RubiksLive)
7:31 PM • Nov 27, 2023
Entertaining Content:
40% of my content is in this category.
Entertaining your audience is a game-changer if you’re always focused on teaching.
It’s nice to change things up a bit.
Entertaining content makes people laugh or think.
On LinkedIn, this content is in the form of:
Self Posts (Wednesday + Friday)
On 𝕏, 1 of my daily posts are in this category.
F**k being negative.
If you are miserable ALL the time…
It's time to change.
Something is causing this.There's a big difference between sharing setbacks/failures & straight up being negative…
Do better ✌🏻
— Alex Colhoun (@RubiksLive)
1:10 PM • Nov 29, 2023
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Promotional Content:
The last 20% of my content falls into the promotional category.
This is where I sell, without actually trying to sell.
80% Educational/Inspiration/Entertaining - 20% Promotional
On LinkedIn, this content is in the form of:
Testimonials (Tuesday)
Client Analytics (Saturday)
On 𝕏, 2 of my weekly posts are in this category.
We just reached 230 creators taking my new course!
I promised I'd build this course in public - which means I'll be sharing analytics along the way.
Here's the first 2 weeks:
- 232 Sales
- $10,804 Gross VolumeExciting to see everyone joining the private community as well!
— Alex Colhoun (@RubiksLive)
3:14 PM • Sep 22, 2023
Here’s exactly what I’d do if I were you moving forward:
Create a Content Schedule (day-by-day)
Utilize the 80/20 Rule
Educate, Inspire, Entertain, & Promote (sell without selling)
Implement everything I’ve shown you today and you’ll see results.
For my full system, grab The Growth OS. I’ll refund you 100% of your investment if you’re not completely satisfied.
Cheers,
Alex
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