How I Increased My Sales Conversion by 31.7%

read time 3 minutes.

Welcome to The Growth Innovator. Exclusive content where I showcase my personal systems to help you create better content, make more money, and save 30+ hours a week.

Today’s Email:

• A/B Testing

• Utilize Analytics & Adapt

• Implement & Execute

• Exclusive Deal (at the end)

Alright - Let’s Innovate:

If you have any of the following - you’ll want to read all the way through:

• Newsletter (Email List)

• Landing Page (Website)

• LinkedIn and/or 𝕏 Profile

• Lead Magnets

• Digital Products

Before I dive in; what is A/B testing?

Let me show you what I do every week:

I test multiple subject lines for each email I send out.

The best performing test will be used for the majority of my exclusive content.

Now - let’s dive in.

A/B Testing:

Here’s the current flow of my first monetization funnel:

Social Media Profile → Landing Page → Email List (Capture Emails) → Product/Service Landing Page → New Customer

In the last 2 months, I’ve been A/B testing my landing page.

Here’s what my old one looked like:

Here’s what the new one looks like:

I’e seen a MASSIVE increase of email signups utilizing my new landing page.

Here’s what’s included:

• Advertising the Outcome: Join 28,776+ creators getting systems to create content that actually sells.

• Lead Magnet: P.S. You’ll get my free 5-day email course.

• Social Proof: Join thousands of other creators.

• Email Capture: Beehive Embed

So what exactly did I change?

• Being more specific.

• Changed my lead magnet (new email course).

• More social proof (testimonial).

Next, let’s implement and execute my findings.

Utilize Analytics & Adapt:

Once you know exactly what you are A/B testing - utilize as many analytics as possible to determine what is working and what is isn’t.

For example, these were the 30-day analytics for my pervious landing page.

Here are the results from my new landing page:

For these analytics, I focused on the following:

• Unique Visitors

• Total Page Views

• Bounce Rate

• Visit Duration

After utilizing analytics to determine which landing page performed better, I tracked which one managed to capture more emails.

I noticed a ~32% increase in email capture.

Last step - execute on my findings.

Implement & Execute:

First, I determined what I would be A/B testing.

Then, I utilized analytics to see which test performed best.

Now for the last step: create a step-by-step execution plan.

Here’ what that looks like:

• Determine what you will A/B test.

• Utilize analytics over a 30-day period.

• Update your landing page design and copy.

• Enjoy better conversions.

If results aren’t good - try something new.

If results are good - don’t get too comfortable.

Keep testing. Keep analyzing. Keep executing.

Cheers,

Alex

Whenever you're ready, there are 3 ways I can help you:

1. ​The Growth Operating System:​ Join 600+ students to create content that actually sells on LinkedIn/𝕏. This is the system I’m using to build a massive audience and generate $15,000+ / month in revenue.

Use code BFCM23 for 20% off The Growth OS through Cyber Monday
_{I'll refund 100% of your investment if you're not completely satisfied!}

2. ​Alex’s Creator Club​: This is my private community (400+ creators) where you’ll get 1:1 support from me. The value here speaks for itself.

3. ​Coaching Session w/ Alex: If you’re looking for most efficient way to take your online brand/business to the next level - 1:1 coaching is the way to go. Book a time that works for you and let’s take your business to the next level.