What I've Learned from $129,450 in Course Sales

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Today’s Email:

• Building in Public

• Utilize Social Proof

• Make Your Course Accessible

• Give First, Ask Later

• Be Concise

Alright - Let’s Innovate:

I launched my first course in 2018 (Twitch Course)

I made roughly ~$3,400 after the first month.
Results were much lower than I expected.

With that being said - I’ve learned a LOT over the past 5 years.

Here we go:

Building in Public:

When I began building out my first offers online - I did it all “behind the scenes”.

I wasn’t posting about the process.
I wasn’t sharing videos on what I was working on.
Or anything like that.

The results? ~$3,400 after the first month.

I spent 3 months building my new course, The Growth OS, totally in public.

The results? ~$16,050 after the first month.

That’s a 4.72x increase in sales.

Utilize Social Proof:

Posting stories from your customers is another GREAT way to get more sales.

It also gives you more credibility and builds trust.

Every week, I post a testimonial on X + LinkedIn.
I’ll even drop a discount code for a select few customers.

The more success stories you share - the more success you’ll see.

Make Your Course Accessible:

If you haven’t read my previous article - find it here.

I went over exactly how to price your digital products.

If you have a low following while selling a course for $500 - it will be extremely difficult to sell to a large number of customers.

You’d need quite a bit of credibility - which you probably don’t have (yet).

Consider the following:

• Affordable Price

• Word of Mouth

• Affiliate Program

I’d recommend making your course accessible to as many people as possible.

Perfect example of a happy customer:

Give First, Ask Later:

Just like my rule for posting content: 80% Engage - 20% Post.

Do the same for promoting: 80% Give - 20% Ask.

Most of your content should be providing value.
The rest can be to promote your products.

The best way to “ask” is to showcase the following:

• Testimonials

• Client Stories

• Success Stories

I post ~105 times on X every month.
I post ~31 times on LinkedIn every month.

I share 15-20 success stories each month.

I’m staying in between that 10% - 20% of “asking” range.

Be Concise:

One of the most important aspects of your course:

Get people through it - quickly.

Most people don’t have time to sit through a 10-hour course.

• Remove the fluff.

• Get people through the course in 45-60 minutes.

If current customers are happy - they are highly likely to purchase future products from you.

Your job isn’t over after you get a new sale.

Cheers,

Alex

Whenever you're ready, there are 3 ways I can help you:

1. ​The Growth Operating System:​ Join 600+ students to create content that actually sells on LinkedIn/𝕏. This is the system I’m using to build a massive audience and generate $15,000+ / month in revenue.
_{I'll refund 100% of your investment if you're not completely satisfied!}

2. ​Alex’s Creator Club​: This is my private community (400+ creators) where you’ll get 1:1 support from me. The value here speaks for itself. Try it for free.

3. ​Coaching Session w/ Alex: Join 120+ students who received a personalized 1:1 coaching session. If you’re looking for most efficient way to take your online brand/business to the next level - this is for you. Book a time that works for you and let’s take your business to the next level.