Hey {{first_name}}, thanks for opening today’s email. You won’t be disappointed.
First thing for you, a reality check: “how do I get leads on LinkedIn?” or “how do I sell on the platform?” or “how do I make money on LinkedIn?”
The most asked questions I receive, but they are the wrong questions.
I can almost guarantee your content or DM strategy isn’t the problem, but how you capitalize on the engagement that you receive, aka your warm inbound.
Let’s build that system for you now:
Step 1 → Post with a Call-to-Action
No one is going to promote for you, so do it yourself.
In your organic content, use CTAs that drive traffic to a very specific place that becomes the first step of your funnel.
For example, all of my LinkedIn content and YouTube videos all funnel to my LinkedIn Masterclass (reserve your spot for this Friday here), which I provide my weekly LinkedIn strategies and valuable blueprints.
Your CTA should not be to just “buy something,” go for getting replies.
A simple “Join Skool Community” CTA and this post drove over 400 comments.
Step 2 → Collect Your Engagement
For 24 hours, track everyone who likes/comments. A simple Google Sheet works. Column headers: Name / Profile URL / Comment / Fit (Yes/No).
This will filter out everyone who is a potentially prospect (warm based on how / what they comment), and who isn’t worth nurturing yet.
Step 3 → Start Conversations w/ Warm Inbound
Next, reach out to all prospects in your “YES” fit list. You can do a simple message like the following:
“Hey [Name], saw you liked my post on [topic]. Want me to send over that [system/blueprint/video]?”
This is exactly how I obtain around 40-70 new emails per week on LinkedIn.
Step 4 → Nurture ASAP (quickly as possible)
When they say yes, send your framework, video, or whatever it is, then follow with something like: “If you could solve anything in your business right now from this masterclass, what would it be?”
I also ask my prospects this question because it makes them think honestly about their current position in business. None of those AI “curious about xyz” or “synergy” messages…
And once you’ve done this, double down on what works, adjust your messages from time to time, and take ACTION now.
Want the full system, live?
Every week inside the Skool community I run a live masterclass breaking down exactly this kind of thing, plus Member-Only Q&As where you can bring your specific offer, your specific niche, your specific stuck point, and get it worked out on the spot.
It’s free of charge. Next session is this Friday.
Join here: alexcolhoun.com/masterclass
I’ll send you a welcome email shorter after you join.
Alex Colhoun
Founder, The Growth Innovator