How to Build a Personal Brand on LinkedIn in 2025

So far in 2025, we’ve helped four business owners and creators on LinkedIn scale their business from ~$400/month to ~$2,000-$5,000/month in revenue.

We’ve also helped three business owners increase their net profits from ~$5,000/month to over $12,000/month.

So, how are we doing this?

Three ways:

1. Focussing on building their personal brand, not just the business.

2. Taking existing systems and building in proven strategies that work.

3. Spending 2-3 hours on research/day instead of just “winging it.”

You need a strategy to scale your business, even with $0 monthly revenue. Whether you’re selling hundreds of products daily or haven’t sold a single dollar worth, I’ve got you covered in this post.

Branding Yourself on LinkedIn

First impressions go a long way on LinkedIn; without branding yourself accordingly, you’ll miss out on many potential leads and customers.

Here’s what my brand looks like on LinkedIn:

There are four key elements I want you to focus on when optimizing your brand on LinkedIn (specifically for your personal brand):

1. Explain what you do, who you do it for, and how.

2. Add 1-2 call-to-actions directly on your profile to direct your audience.

3. Utilize the link-in-bio feature to sell or redirect your audience.

4. Keep your brand colors, typography, and “vibe” consistent.

If you want my complete masterclass on optimizing your profile, watch it here.

Posting Daily Organic Content w/ a Purpose

I post consistently on LinkedIn every day at 7:00 AM CST. 

Now, posting content is crucial on LinkedIn, but it’s not the only thing you have to master to get more leads, build a massive audience, and ultimately succeed on the platform.

Here’s my current content strategy (save this for later):

• Monday: YouTube Trailer (YouTube Promo) (Obtain Emails)

• Tuesday: Personal Image Post (Storytelling) (Trust + Authority)

• Wednesday: Single Image Post (Educational) (Value Post)

• Thursday: Personal Image Post (Storytelling) (Trust + Authority)

• Friday: Personal Image Post (Storytelling) (Trust + Authority)

• Saturday: Single Image Post (Educational) (Value Post)

• Sunday: Promotional Post (Sell) (Obtain Emails)

I flip my content some days, depending on whether I have sponsored content, additional video content for that week, or any other planned content.

The one thing I will never change is the “purpose” of each post:

1. Trust + Authority or Value Post

2. Obtain Emails or Sell

3. Storytelling or Educational

4. YouTube Promo

If your content doesn’t have a purpose, you must create a purpose ASAP.

Be Seen on LinkedIn (With an Engagement Strategy)

Posting and ghosting are the biggest red flags.

If you create content, press “publish,” and then never read comments or DMs, you’ll have a difficult time building your “personal brand.”

The point of social media is to be social, so here’s what I recommend as of 2025:

1. Send 100 connection requests/week.

2. Respond to all of the comments on your posts.

3. DM 10 new people every day who engage with you.

4. Comment on 15-20 posts from other creators on the platform.

5. Engage with 5-10 people engaging with other platform content.

The more people see you, the better.

Don’t sleep on being “seen” on LinkedIn.

The Ultimate Sales Funnel

If you’re not selling anything on LinkedIn yet, don’t worry; this funnel will help you prepare when the time is right.

My email list has always been a massive revenue stream (if not one of the best spots to make online money). So, this funnel starts with obtaining emails through organic content.

Here’s the flow:

1. Optimize your profile by adding free products/services you’d want your audience to find.

2. Post organic content to drive traffic to your optimized profile.

3. Your new audience will be directed to your landing pages from your profile.

4. On your landing pages, add email captures in exchange for signing up for a free product or newsletter.

5. Promote your “all-in” systems or paid products within your email content.

6. Optimize your paid offer landing pages to be as simple as possible while still showcasing what your audience can expect to receive in return.

7. Make the checkout process as easy as possible.

8. You now have a new customer.

This eight-step process looks simple (it’s not as easy as it seems).

This is the basic understanding of how I’d start growing a personal brand on LinkedIn in 2025.

After you’ve read this post (and hopefully the video), please take a moment to join The Accelerator Program VIP (early access) waitlist here.

It’s my new 24/7 updated program and private community, with everything you’ll need to succeed on LinkedIn and build your personal brand and business in 2025.

Reply “DONE” on this email once you’ve signed up. (I’ll add you to my bonus list).

Cheers,

Alex