How I Grow My Business Using 3 Levels

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Today’s Email:

• Discovery Call

• 3 Levels of Questions

• Action Plan

Alright - Let’s Innovate:

I recently made a post on X explaining the significance of asking questions.

The post mentioned asking customers/prospects:

Not just random people.

I do all of these steps in a simple Discovery Call.

Discovery Call:

If you don’t know what this is, a Discovery Call is simple:

It’s a 15-30 minute call that allows me to ask my prospect questions.

I host mine on Discord.
You can also use Zoom for this.

Set up Calendly to easily integrate into your calendar.

Here’s how I determine if the prospect is a good fit to be my client:

3 Levels of Questions:

Level 1:

My first goal is to get a basic understanding of why the prospect reached out in the first place.

That automatically means they are interested in something that I offer.

It could look something like this:

Alex: “So, what are you currently struggling with?”
Prospect: “Alright Alex, my digital products aren’t performing well.”

This was a basic question, so I got a basic answer.

Let’s take it a step further.

Alex: “What do you mean they aren’t performing well? Are the new products not meeting your expectations? Are the old products performing worse than before? Or something else?”
Prospect: “These are old products, and I was getting 2-3 sales per day. Now I’m only getting around 5-6 sales per week.”

Now this is helpful.

Level 2:

I now have more information on what the prospect needs.

Let’s see if they’ve looked for a solution before:

Alex: “What have you tried doing in the past to get more sales?”
Prospect: “I haven’t done much yet. I tried adjusting the copy and CTAs on my landing pages.”

So, they’ve tried to fix the problem.

As we know, time is money:

Alex: “How long have you been working on this?”
Prospect: “1-2 hours a day. It’s been horrible trying to fix this.”

Right on. The prospect is missing out on sales AND is wasting time doing so.

Alex: “Do you know how many page visits your landing pages get?”
Prospect: “About 700 a month.”

With this information, I can calculate exactly what the prospect is missing out on:

Alex: “With that being said, you missing out on roughly ~55 customers per month. That’s quite a loss right now”.

I’ve shown the prospect they are wasting time and money while getting 0 results.

Level 3:

Now it’s time to build a solution for them.

Alex: “How important is it to you that we get this fixed?”
Prospect: “As quick as possible.”

Okay, perfect.

This is their top priority.

Most likely a large part of their income.

Alex: “When would you like to adjust your products for higher conversions?”
Prospect: “The earliest we can start.”

Now, let me show you my action plan.

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Action Plan:

It’s time to build a proposal.

With the information you’ve gathered, do the following:

• Send a recap email to the prospect with everything you covered in the Discovery call.

• Go into detail about how your product/service will be their best solution.

• Showcase the cost (and how it’s a steal).

• Explain how long it will take to implement/complete.

Utilize their pain points to showcase the outcome of your offer.

I’m happy to discuss how I can help you!

For my full system, grab The Growth OS. I’ll refund you 100% of your investment if you’re not completely satisfied.

Cheers,

Alex