How I Reached 23,000+ Followers on LinkedIn

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Welcome to The Growth Innovator. Exclusive content where I showcase how to start, grow, and monetize a 1-person online business through organic content in 2024.

Today’s Email:

• Create a Content Schedule (templates included)

• Build an Engagement System (templates included)

• Write Hooks that Convert (ChatGPT scripts included)

• Create a Full Top-to-Bottom Funnel (examples provided)

• Innovative Action Plan (what to do next)

Alright, Let’s Innovate:

Posting content for no reason is easy.
Sending DMs with no purpose is easy.

But that won’t help you build your business.

If you aren’t creating a content schedule, building an engagement system, or creating a top-to-bottom funnel for your business:

• You are wasting time.

• You are wasting money.

• You are ruining your chance of long-term success.

Once you go through this post:

• You’ll have a complete content strategy in place.

• You’ll grow on social media 10x faster.

• You’ll have content that converts.

Here’s the system I used to reach 2,674,212 impressions in just 60 days:

Create a Content Schedule:

Before you schedule another post, create a content schedule.

Here’s what that consists of:

• Date of Post (Scheduled)

• Purpose of the Post

• Type of Post

• Inspiration Used (if any)

A content strategy will help for a few reasons:

• You know precisely how to prepare.

• You know precisely what to post.

• You know precisely why you’re posting it.

Clarity is #1 when it comes to your content. Without knowing what or why you’re creating online, you’re just putting out noise.

I built a content schedule template for the next 30 days and beyond. Create a copy and fill it out:

Content Schedule Template by Alex

Build an Engagement System:

You can post the best content in the world, but it isn't beneficial if you don’t take the time to be social on social media.

My reach is increasing each month because of my engagement process.

This includes:

• Comments

• Direct Messages

• Reposting

It doesn’t matter if you focus on LinkedIn, X, Instagram, or TikTok. A proper engagement system works for all platforms.

I built an engagement system template you can use to 10x your profile views and start building your audience faster.

The template includes the following information:

• Creator Name

• Follower Count

• Profile Link

• Posting Time(s)

• Frequency of Posts

You can grab it below:

Engagement System Template by Alex

Write Hooks that Convert:

You now have a content schedule and an engagement system to use.

Next step: create content that converts (this starts with your hook).

Here’s a breakdown of a recent post I created:

The first part of every post is where you do two things:

• Address your ideal client profile (ICP).

• Showcase a perfect scenario.

Next is the main body of your post. From here, there are two things you must mention for the post to convert:

• The problem your audience is facing.

• Why your audience needs to fix that problem.

I recommend agitating the problem more than once. The more your audience realizes that their problem is horrible, the better.

Lastly, the end of your post should include:

• The ideal scenario is if the problem is resolved.

• The solution you have for your audience.

That’s the best way to write any post on LinkedIn or Twitter (X), you name it.

Now, for hooks.

Here’s what I’d recommend:

1. Start each post with two short 1-liners.

2. Ensure each line is less than 30 characters.

3. Use the phrases “here’s how I” or “how I.”

4. The goal is to personalize your posts, not make them something obvious.

5. Use numbers and avoid including unnecessary jargon.

The more you practice your post formatting, the better they’ll perform.

Create a Full Top-to-Bottom Funnel:

Now that you have a content schedule, an engagement system, and the inside information to create posts that convert, it’s time to build your funnel.

A top-to-bottom funnel is how your prospects move from the top of the funnel (your organic content) to the bottom (your landing page).

The Goal = New Customers

Here’s the exact flow your prospects should take:

Organic Content → Optimized Profile → Link in Bio (Free Product = Email Captured) → Email Content (Plug Paid Offers) → Paid Landing Page → New Customer

Want to Keep Going?

If you are ready to create high-quality newsletters and organic content that get guaranteed quality leads each month, consider checking out The Growth OS.

This 90-minute course will help you develop hundreds of content ideas, create organic content that consistently gets you new leads from social media, build a system to create weekly newsletter content, utilize templates for growth, gain daily subscribers/followers, and run through building your personalized website.

Join 807 satisfied students here.

TL;DR:

With all the systems I’ve gone over, let’s create an action plan:

1. Download my content schedule template and fill it out.

2. Download my engagement system template and fill it out.

3. Study my content and focus on writing posts that convert (get your audience from Point A to Point B).

4. Build out a top-to-bottom funnel. Optimize your profile, post consistent content, create a newsletter, and plug your offers.

Start LinkedIn today, and you’ll see the results in no time.

Cheers,

Alex