Hi {{first_name}}.
LinkedIn Live is the most underused feature on the platform right now.
I run a weekly masterclass through it. It's responsible for a significant portion of my inbound leads and cohort signups every single month.
Here's the exact structure I use:
Before the Live
Post a content teaser 48 hours out. Don’t do a promo style post. Just a value post that ends with a line like: "I'm breaking this down live on [date]. Reserve your seat here [link]."
The goal here is to build anticipation without feeling like an ad.
Get people to show up primed, not sold to before you even sell anything.
Create an event on your LinkedIn feed to go live on LinkedIn.
During the Live
Run your LinkedIn Live like a masterclass. Don’t just make it feel like a webinar.
Just teach your full system without trying to tease everything.
The more you give live, the more trust you build. And the easier the transition to a paid offer becomes. Withholding do the opposite of what you actually think you’re doing.
Preview of what my live stream looks like on LinkedIn.
After the Live
Repurpose the replay as much as you can. Clip the best 60 to 90 seconds. Post it as a video the next day. Post it on YouTube. Send it to everyone who missed the live or asked for the replay link.
You can easily turn one live stream into 4-6 LinkedIn posts for the future.
Repurposed content from my LinkedIn live (real examples).
Now if you stream 1-2x / month, you have tons of new content.
That's the system.
If you want to see it in action before you build your own, join my next masterclass live:
Alex Colhoun
Founder, The Growth Innovator