Your LinkedIn profile isn’t a resume anymore.
It’s a landing page for leads.
Every weak headline, messy banner, or unclear CTA is costing you leads.
Here’s a simple system to fix it today.
The Three Hidden Profile Settings
Your custom LinkedIn URL.
This one is a MUST. If you don’t have a custom URL, the link that people use to find you will be filled with numbers and weird text, and it just won’t look good.
Change it here: Public profile & URL Settings → Edit your custom URL → Change to your first and last name with no spaces.
Your profile’s public visibility.
This one is a no-brainer. If your profile isn’t set for the entire internet to view it, you’re missing out on so many opportunities.
Change it here: Public profile & URL Settings → Edit visibility → Your profile’s public visibility → ON
Set follow as primary.
You want to show your audience how many followers you have (and make the follow button a primary action on your profile). Otherwise, the only action they can make is “connect.” Let’s fix that.
Change it here: Settings & Privacy → Visibility → Followers → Make follow primary
Once you’ve made these three changes, you’re ready for the next major edits.
Take a moment to make the adjustments above first before moving on.
The System: 3C Profile Optimization Workflow
Clarity → Headline & About section must show what you do + the result.
Bad: “Marketing consultant helping businesses scale.”
Good: “We build your LinkedIn content engine → You get clients & authority.”
Conversion → Banner & CTA must guide them to take the next step.
Tip: Add a line like “Start with my frameworks that get you results today” + link. Also, add testimonials to your banner. A recent client of mine → “We doubled our leads in 13 days with LinkedIn content.”
Credibility → Feature social proof, past results, or testimonials in About or Experience.
Tip: Numbers + outcomes > vague adjectives (“experienced, driven”).
That’s it → Clarity. Conversion. Credibility.
Quick Win — Do This Today
Rewrite your headline to clearly state what you do + the result.
Add 1 CTA to your banner (freebie, newsletter, or DM prompt).
Add 1 result or testimonial to your About section.
Do these three tweaks, and your profile will start attracting messages.
First impressions matter (I’ve seen it firsthand).
Next, join us inside my free Skool Community, and you’ll get my full 30-day calendar + plug-and-play templates. 👉 Free Skool Community Here
P.S. When’s the last time someone reached out from your profile without you messaging them first? Reply and I’ll audit your profile to optimize for reach.
Cheers,
Alex