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You're Missing Out on Customers
Here's why solving problems isn't the only mission:
read time 3 minutes.
Welcome to The Growth Innovator. Exclusive content where I showcase my personal systems to help you create better content, make more money, and save 30+ hours a week.
Today’s Email:
Revealing a Problem
Providing a Fix to the Problem
Creating a Solution to the Problem
Alright - Let’s Innovate:
No - I’m not going to tell you to simply create a solution to a problem.
You know this by now.
But what I will share with you is why you’re missing out on customers:
Revealing a Problem:
You can’t just solve a problem and think you’ll make money.
Most people online don’t even realize they have a problem (or at least don’t want to admit it).
I’d recommend focusing 50% - 60% of your content to engage with people that don’t know they have a problem.
You can target them with:
Educational Content
Bold Opinions
Directly Mentioning the Problem
Here’s an example:
If you are ONLY creating content - listen up:
You need to learn business skills too.
Understand how a company works.
Become an entrepreneur.That's how you'll make it long-term ✌🏻
— Alex Colhoun (@RubiksLive)
6:18 PM • Oct 15, 2023
Providing a Fix to the Problem:
This is where you start touching people’s emotions.
By now - your prospects should realize they have a problem.
You’re goal now is to touch pain-points.
Go further into the reasons why this problem is terrible.
The more you get into why your prospects problem needs to be solved - the higher the chance they’ll want to learn more.
By the end of these two steps - your prospects have done the following:
Realized they have a problem.
Are seeking a solution.
That’s where the next step comes into play:
Creating a Solution to the Problem:
Your prospects are looking for a solution.
Go from posting shorter-form content to longer-form content:
Newsletters
𝕏 Threads
LinkedIn Carousels
Video Content
My exclusive content (what you’re reading) is a perfect example.
During this step - you also want to showcase your:
Credibility
Irresistible Offer
To do this - start with sharing testimonials and customer success stories.
I make a post each week on both LinkedIn/𝕏 that showcases a recent customer that was extremely happy with one of my products.
Lastly - give discount codes and limited time deals to your audience that are 100% ready to purchase your solution.
This will turn anyone who’s on the fence into a customer.
Cheers,
Alex
Whenever you're ready, there are 3 ways I can help you:
1. The Growth Operating System: Join 600+ students to create content that actually sells on LinkedIn/𝕏. This is the system I’m using to build a massive audience and generate $15,000+ / month in revenue.
I'll refund 100% of your investment if you're not completely satisfied!
2. Alex’s Creator Club: This is my private community (400+ creators) where you’ll get 1:1 support from me. The value here speaks for itself. Try it for free.
3. Coaching Session w/ Alex: Join 120+ students who received a personalized 1:1 coaching session. If you’re looking for most efficient way to take your online brand/business to the next level - this is for you. Book a time that works for you and let’s take your business to the next level.
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