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Welcome to The Growth Innovator. A weekly newsletter where I showcase my personal systems to help you create better content, make more money, and save 30+ hours a week.
Building an Email List
Monetize LinkedIn + X Profile
Your profile is a revenue generator.
I’m going to show you 6-steps that I use to monetize my personal brand without ruining the authority that I have. Just remember not to rush this process:
I do this with free products (lead magnets), this newsletter you’re reading right now, templates, and my course waitlist.
On LinkedIn - utilize the Featured Section.
On Twitter (X) - utilize the Pinned Post.
Send your audience to a landing page that isn’t confusing.
Put a free resource of newsletter in your bio link.
Don’t promote a paid product or service too early.
On LinkedIn - utilize the link in bio + CTA.
On Twitter (X) - utilize the Location section for CTA + link in bio.
My landing pages have one focus- capture emails. If you are asking for too many things at once - your audience won’t give you anything at all.
Pretend like you are presenting to 6-year-olds - make the process easy.
When new users come to your profile - the first impression goes a long way.
Turn your DMs on for both LinkedIn & Twitter (X). Be honest with your audience if they have questions or need your perspective on something.
I’ve had many sales come directly from answering a question in DMs.
Offer 1:1 discovery calls in your profile.
I named mine “20-Minute Growth Session”.
I answer pain-points, questions, offer my unique perspective on ideas the potential client has, you name it.
90% of the time I’m able to sell my course or coaching program to this new client because they have an issue that my products solve directly.
Your job is to get people to open your emails (like I did since you’re reading this).
Get your audience to your product page - the rest happens on your landing page. Your email shouldn’t do the selling - your landing page does.
Profile → CTA → Email → Newsletter → Product Landing Page → Customer
1. The Growth Operating System: Join 400+ students and 50+ founders inside of The Growth Operating System. This course will teach you the system I’m using to build a massive audience on LinkedIn & 𝕏 as well as how I generate $15,000+ / month in income.
2. Alex’s Creator Club: This is my private community where you’ll get 1:1 support from me. The value here speaks for itself. Try it for free.
3. Coaching Session w/ Alex: If you’re looking for most efficient way to take your online brand/business to the next level - 1:1 coaching is the way to go. Book a time that works for you and let’s take your business to the next level.
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