Welcome back to The Growth Innovator Newsletter!
Today, I’m breaking down the top 5 features I use on LinkedIn that drive the most inbound leads, new clients, and more followers.
Take notes, implement one at a time, and ask questions in our Skool if you have any.
By far one of the best features to be using as of today.
The LinkedIn newsletter is essentially the same as a Beehiiv or third-party newsletter, but it sends to both your network and your newsletter subscribers.
Pro: It’s another way to reach new audiences even further.
Con: You don’t actually get subscriber email addresses.
2. LinkedIn Live Streaming
If you’ve ever seen someone live on LinkedIn, that’s what I’m talking about.
I run my weekly masterclasses through the LinkedIn Live feature. It’s incredible. You’ll reach your audience at a more personal level, and new people will find you.
To access streaming on LinkedIn, first, you’ll need to create a new LinkedIn Event.
Then go to Restream and sync your LinkedIn account.
Pro: Not many people use this feature. Warm-ups lead to clients.
Con: None, just takes time to set up.
3. LinkedIn Premium Custom Links
You can add a custom link to every post you create on LinkedIn.
It shows up below your Name and LinkedIn Headline, so regardless if you put a link in your actual post, article, or video, you guarantee more conversions.
Pro: Automatically adds a link to every post you create.
Con: Requires LinkedIn Premium
4. In-App Specific Notifications
This one is simple, but very effective.
Turn on notifications for the following:
When your posts get higher engagement
When your comments get higher engagement
You’ll receive an in-app notification when these things happen. If you write and post a viral comment that gets traction, you can use that data to create future comments.
Use your data!
5. Third-Party Connections
I’ve been using third-party tools for over 2.5 years now. These excel my business:
Sneak peek into the inspiration tab on MagicPost
My advice to you → get started with these features ASAP.
I’ve built my business on LinkedIn from the ground up. I’ve also become a top creator on the platform in under 3 years (loads of trial and error).
I share my systems so you can grow your own brand and business at a much faster scale than I ever have (especially with new tools and AI).
If you’re someone who’s looking for actual implementation and action right now, apply to work with me here: https://calendly.com/alexcolhoun/assessment-call
Cheers,
Alex Colhoun
Founder, The Growth Innovator