How I Write Newsletters That Convert

read time 3 minutes.

Welcome to The Growth Innovator. Exclusive content where I showcase how to start, grow, and monetize a 1-person online business through organic content in 2024.

Today’s Email:

• Build an Idea Generator

• Identifying Challenges

• Build a List of Solutions

• Share Your Unique Approach

• Action Plan

Alright, Let’s Innovate:

“Should I start a newsletter?”

You’ve probably asked this before…
Or maybe you’re asking this question today.

I see this often, bringing me back to when I first started this newsletter.

I used to spend over an hour finding a topic to write about, building out a template, and getting ideas written down.

Frustrating, to say the least.

I began writing these emails in July 2023. I created a four-step process to reduce the time and energy it takes to write weekly email content.

Less than 40 minutes. That’s all it takes.

• I have ideas.

• I have templates.

• I have a formula.

And most importantly, I save time.

Whether you are:

• Looking to launch a newsletter.

• Improve your newsletter quality.

• Get leads from your email content.

The process I use will help you tremendously.

Let’s get it:

Build an Idea Generator:

To begin writing a newsletter, you need ideas (lots of them).

This is the hardest part for most creators. It used to be for me, too. But once I built this system, finding ideas has never been so easy.

Instead of wasting two hours or more on finding a few ideas to write about, you can spend 20 minutes and have newsletter content lined up for the next two months.

Here’s how:

1. Go through your posts from the past 7-14 days. Pick 2-3 posts that performed the best. Use those as newsletter topics.

2. Find your niche on YouTube and look for trending ideas and topics performing well. Get another 2-3 ideas from those videos.

3. Use tools like Taplio or TweetHunter to find trending topics on LinkedIn/X. Write down 2-3 ideas from those posts.

4. Go through your email inbox and find newsletters from other creators. Write down 2-3 topics to which you could spin.

5. Review your post comments and find 2-3 problems your audience struggles with. Use those as newsletter topics.

Now, you have 10-15 topics to write about.

If you post one newsletter per week, that’s about two months’ worth of content.

Identifying Challenges:

This begins in the subject and subtitle of your emails.

Be sure to address a specific problem your newsletter edition will cover clearly. This issue should 100% be something your audience is currently facing.

This could look something like:

“In today’s exclusive content, I’ll be covering the 7-step process I use to get 15+ qualified leads each month from organic content.”

This helps give clarity to your readers.

Be upfront about your newsletter's content. Don’t try to “hook” your readers into an email they don’t care about.

Build a List of Solutions:

In this step, you need to complete two things:

• Show what will happen if your audience’s problems aren’t solved.

• Show an ideal scenario if the problem is solved.

Give both perspectives. Make your audience want to solve their problems as soon as possible.

Starting your newsletter edition with this will make your readers want to continue instead of closing out your email.

Here’s what that looks like:

“Organic content on LinkedIn is the best way to generate leads, sell digital products, and grow an authentic personal brand. Without organic content, you’re wasting your time, missing thousands of dollars each month, and setting yourself up for long-term failure.”

Amplify the pain points.

But also address why the problem should be solved.

Next, mention common mistakes most people make to show your readers that your process or system isn’t ordinary and that you understand their problem.

“Most people that attempt to post organic content start for a few days, maybe weeks, but don’t build out a content schedule (with a purpose). This will lead to burnout, inconsistency, and ultimately leading to once again not posting organic content.”

This part of your newsletter should be relatable to your readers.

Share Your Unique Approach:

The last part of your newsletter should be attacking the challenge head first.

Break the problem down into the following:

• Actionable Steps

• Advantages of Your Method

• Testimonials

• Stories

Here’s what that looks like:

“Instead of tackling organic content alone, focus on building a system that allows you to delegate tedious tasks. Use my [insert template here] to create a 60-day content queue. You'll avoid burnout and inconsistency once you have clarity on your content.

Work on your content queue one step at a time. Optimizing your system is crucial for long-term success.

One of my recent readers, Alex, is on his 190th day of consistent posting on LinkedIn. This is a huge jump from where he was six months ago.”

Make your solution simple, digestible, and complete.

Don’t leave your readers confused.

If you follow my step-by-step process, which I just shared with you, your newsletter will begin growing in no time. I can promise you this.

Want to Keep Going?

If you are ready to create high-quality newsletters and organic content that get guaranteed quality leads each month, consider checking out The Growth OS.

This 90-minute course will help you develop hundreds of content ideas, create organic content that consistently gets you new leads from social media, build a system to create weekly newsletter content, utilize templates for growth, gain daily subscribers/followers, and run through building your personalized website.

Join 807 satisfied students here.

TL;DR:

Here’s what to do to get started with your newsletter:

• Find 10-15 newsletter ideas from different sources.

• Find challenges that your readers face daily.

• Break down why the challenges should be solved.

• Provide your unique approach/solution.

• Explain why your solutions are the best.

The key is consistently delivering value content that addresses your reader’s biggest problems (and showcases how your solution will help).

If you can do that, you’ll build a massive fan base.

Try this today, and I’ll see you next Wednesday.

Cheers,

Alex