Presell & Launch a Course on LinkedIn

read time 3 minutes.

Welcome to The Growth Innovator. Exclusive content where I showcase how to start, grow, and monetize a 1-person online business through organic content in 2024.

Today’s Email:

• Choose Your Topic

• Create the Outcome

• Build a Presell Strategy

• Build the Product

• Create a Landing Page

• Innovative Action Plan

Alright, Let’s Innovate:

A considerable part of the success of an online course is the hype and promotion behind it before it launches.

If you don’t build a strategy to start, build, launch, and scale your online course or digital product:

• You’ll waste weeks/months of your time.

• You’ll make $0 (or very little) on the launch.

• You’ll lose your confidence in future launches.

None of which you want after so much hard work and dedication.

Your product needs hype, a strategy, and a proper launch.

Choose Your Topic:

The first thing you should do before even starting your digital product is figure out these two things:

• What are you passionate about?

• What are you knowledgeable about?

Write down the answer to these questions.

If you aren’t able to talk about your chosen topic for 30+ minutes without preparation, you don’t know enough about it.

I could sit down for 6+ hours in a call and help someone build their entire brand from start to finish. I could help build out entire monetization funnels to start making money online.

The list keeps going.

Find what you can talk about nonstop for hours on end.

Create the Outcome:

You still aren’t ready to create your product yet.

This is the mistake most creators make. They find a topic and start building a course on it without any strategy behind the outcome of the product.

• Why should someone buy your course?

• What problem are you solving?

• What will they get out of it?

• What’s in it for them?

Keep it simple.
Keep it specific.

Showcase the benefits and outcomes of your product.

If you skip this step, you aren’t going to get far.

Build a Presell Strategy:

Now that you’ve figured out:

• Your preferred topic.

• The benefits + outcomes of the product.

You’re ready to build a presell strategy.

When I launched The Growth OS in August, I spent three months building an email list (waitlist) for the official launch.

Why?

Email is the easiest way to communicate with your audience, especially those who want to be the first to purchase your product.

Promote on the following channels:

• Social media (X, LinkedIn, Instagram, etc).

• Your email list.

• Your community.

This can be in the form of:

• Time Crucial Announcements

• Daily / Weekly Reminders

• Last Chance Opportunities

Give yourself 30-90 days before the launch is live.

Build the Product:

If you’ve completed the steps above, you’ve completed the hard part.

Now you need to build the actual offer.

Here are three platforms I’ve used and tested myself:

• Gumroad

• Notion

• Kajabi (this is what I use now)

Once you’ve picked your platform, here’s what you’ll need next:

• Product Name

• Product Description

• Product Price (low, medium, or high ticket)

I use Photoshop for all designs for my content, products, services, you name it.

If you don’t have Adobe products, go for something like Canva.

Remember to build email sequences to ensure your customers, waitlisted users, and anyone else who’s subscribed to your email list is kept in the loop with updates, changes, etc.

Create a Landing Page:

Your landing page is the last thing you’ll need to publish your paid product.

For my landing page, I use Typedream. This isn’t sponsored; I enjoy the platform and the features they have to offer.

I’d highly recommend building a simple one-pager that showcases your product's outcome, provides social proof, and is easy to check out.

You can watch the breakdown of my landing page here:

Want to Keep Going?

If you are ready to create high-quality newsletters and organic content that get guaranteed quality leads each month, consider checking out The Growth OS.

This 90-minute course will help you develop hundreds of content ideas, create organic content that consistently gets you new leads from social media, build a system to create weekly newsletter content, utilize templates for growth, gain daily subscribers/followers, and run through building your personalized website.

Join 807 satisfied students here.

TL;DR:

Now that you’ve gone through each step, here’s what to do next:

1. Find a topic you can talk about for hours at a time.

2. Create the outcome of your product.

3. Build a presale strategy to build up hype.

4. Build your product using a simple tool like Gumroad.

5. Create a simple landing page that converts (point A to point B).

If you an follow these steps, you’ll build a massive customer base for current and future products..

Try this today, and I’ll see you next Wednesday.

Cheers,

Alex