How to Outperform 99% of Creators

read time 3 minutes.

Welcome to The Growth Innovator. Exclusive content where I showcase my personal systems to help you create better content, make more money, and save 30+ hours a week.

Today’s Email:

• Define your goals.

• Build your strategy/systems.

• Evaluate your tactics.

• Put in the work.

Alright - Let’s Innovate:

In today’s digital age - everyone is looking for new ways to make money online.

I’ve spent the last 4 years building content systems to outlast EVERY creator that comes into the space looking to stand out.

Here’s my 4-step process that will help you outlast your competition:

Define Your Goals:

If you’re creating ANY type of content - listen up:

Who do you want to help?
What do you want to help them accomplish?
Why do you want to help them?

As a creator/entrepreneur - you need to gain clarity on the above 3 things.

If you are building your online empire with ZERO purpose - you’ll make it impossible for your future customers to understand what you’re trying to sell.

Get really good at ONE thing.
Be known for that ONE thing.
And focus on that ONE outcome.

Build Your Strategy/Systems:

You may have heard of this before - but I utilize the SMART framework.

Specific, Measurable, Achievable, Relevant, and Time-bound.

For those focusing on LinkedIn and/or 𝕏 - follow this example:

• Specific: Grow my customer base by posting content 4x per day.

• Measurable: Grow my customer base from 687 to 800 by posting content 4x per day.

• Achievable: Grow my customer base from 687 to 700 by posting content 3x per day.

• Relevant: Grow my customer base from 687 to 700 by posting content 3x per day. Make sure email clicks are growing to prove I’m attracting the right prospects.

• Time-Bound: Grow my customer base from 687 to 700 by posting content 3x per day. Make sure email clicks are growing to prove I’m attracting the right prospects. This goal should be obtained by January 1st, 2024.

Start with being SUPER specific. Then work your way towards the “time-bound” step.

As of today - my metrics are currently on an upward trend.

Evaluate Your Tactics:

What tactics will you use to achieve your goals and work towards your strategies?

Simple.

Determine which tactics lead to the most growth:

1. Create 1x post per day on LinkedIn & 3x posts on 𝕏.

2. Message 3-5 new creators in my niche each week to build my connections circle.

3. Engage 45-60 minutes a day with other posts to get more eyes on my profile.

Once you have your tactics aligned with your goals - you can now break down each one for the long-term haul:

Let’s use #2 as an example:

• Message 5 new creators in the first week of December.

• Message 10 new creators in the second week of December.

• Message 15 new creators in the third week of December.

• Message 20 new creators in the fourth week of December.

No matter how simple you think this looks - having a written down “plan” goes a LONG way.

Put in the Work:

Anything worthwhile takes time.

Period.

You need to be showing up every day creating AWESOME content. If you think “average” is good enough - you’re wrong.

Here’s what I do each day:

7:07 AM: LinkedIn Post + 𝕏 Post
10:00 AM: Exclusive Content Email
10:17 AM: 𝕏 Post
1:23 PM: 𝕏 Post
2:30 PM: Write new content for the week.
5:00 PM: Send 3-5 DMs to creators (make new connections).

I move my schedule around all the time. This is just a basic example of how your “putting in the work” could look like.

One thing to ALWAYS remember:

If you’re seeing results - don’t get too comfortable.

And if you’re not seeing results - make sure to adapt.

Cheers,

Alex

Whenever you're ready, there are 3 ways I can help you:

1. ​The Growth Operating System:​ Join 600+ students to create content that actually sells on LinkedIn/𝕏. This is the system I’m using to build a massive audience and generate $15,000+ / month in revenue.
_{I'll refund 100% of your investment if you're not completely satisfied!}

2. ​Alex’s Creator Club​: This is my private community (400+ creators) where you’ll get 1:1 support from me. The value here speaks for itself.

3. ​Coaching Session w/ Alex: If you’re looking for most efficient way to take your online brand/business to the next level - 1:1 coaching is the way to go. Book a time that works for you and let’s take your business to the next level.