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How to Write Persuasive Posts on LinkedIn
Here's my 6-step framework to write posts that sell on LinkedIn
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read time 3 minutes.
Welcome to The Growth Innovator. Exclusive content where I showcase how to start, grow, and monetize a 1-person online business through organic content in 2024.
Today’s Email:
6-Step Approach
Why it Works
Implementing Real-Time
Innovative Action Plan
Alright, Let’s Innovate:
If your content on LinkedIn isn’t getting you new leads, you’re not alone.
99% of creators on LinkedIn haven’t made a single dollar.
The problem with this is that organic content is the best way to generate inbound leads to build your business on LinkedIn:
Organic content grows your brand.
Organic content grows your business.
Organic content grows your authority.
Once you go through this post:
You’ll know how to write persuasive posts.
You’ll know how to get inbound leads.
You’ll understand the importance of organic content.
Here’s how I write persuasive posts every day to build my business:
6-Step Approach:
When writing content on LinkedIn, you need to follow my writing formatting:
Problem: Identify your audience’s pain points.
Agitate: Re-address the problem and why it needs to be solved.
Story: Share a reliable example that illustrates the problem.
Transformation: Provide a solution that helps accomplish desires.
Offer: Present your offer (product or service).
CTA: Tell your audience how they can take action.
Every post you create should have the same formatting.
Be straightforward.
The goal is to tap into your audience’s emotions, build trust, and gain authority in your niche.
If you can move your audience from Point A (your hook) to Point B (your CTA), you’ll have a much higher success rate in converting.
Why it Works:
If you push a product or service without real intention, you’ll never sell anything.
With this method, here’s what you’re doing:
Tailoring to the audience’s needs.
Touching the audience’s pain points.
Tailoring real emotions.
Creating a sense of urgency.
First, showcasing a problem helps your audience understand they aren’t alone. You know when they are struggling with and why they should solve it.
Next, the story and transformation help your audience see there’s a way out of the problem, and a working solution is what they need.
Finally, the offer and CTA are what your audience needs to solve their problem.
From start to finish, this is how you sell.
Implementing Real-Time:
Now it’s time to implement into your content.
Here’s the step-by-step process:
Pick which product/service you want to sell.
Write down your audience’s problems.
Write down what will happen if the problem isn’t solved.
Describe the ideal scenario if the problem is solved.
Present your offer as a way to create that transformation.
End with a clear call to action for your audience to take the next step.
Here’s a couple of examples:
Innovative Action Plan:
Now that you’ve gone through my basic system above, let’s build a plan:
Build out the six steps to a persuasive post.
Identify your audience’s problems.
Determine a transformational approach.
Section your content into the six steps.
Post daily and experiment with what is working.
Rinse and repeat.
If you find this helpful, there’s tons more where this came from.
Grab The Growth OS, my entire blueprint for creating content, writing emails, and building products that sell in 2024. If you don’t make your money back in the first 30 days, I’ll refund 100% of your investment.
I’ve applied a 15% off coupon for you (use the link above).
If you’ve already purchased The Growth OS course, join The Growth Innovator Plus. All the details are here.
Cheers,
Alex
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