How to Scale Your Online Business (5-Tier Process)

read time 3 minutes.

Welcome to The Growth Innovator. Exclusive content where I showcase how to start, grow, and monetize a 1-person online business through organic content in 2024.

Today’s Email:

• 5-Tier Process

• Lead Magnet Offer

• Micro Offers

• Core Products

• High-Ticket Offer

• A Continuity Program

• Implementation

• TL;DR

Alright, Let’s Innovate:

5-Tier Process

Most creators and entrepreneurs start their online journey with a single product or service, like a course, coaching, or subscription-based model.

Over the years, I’ve realized that it’s 100% necessary to start with a single item (it doesn’t matter which one) to learn how the business works. It’s also a great way to understand how to sell to a specific type of customer.

But eventually, you’ll be ready to expand. Scale your business from a single product to something beyond that.

Today, I’m showing you the exact process I’ve used to expand my business. I’ve helped implement this process for over 60 clients.

The process includes five tiers, all representing a specific product or service type.

Let’s dive in:

1) Lead Magnet Offer

The first tier starts with a lead magnet.

Lead magnets are high-value products that address a specific pain point for your ideal customers. You should be collecting email addresses in return for the lead magnet. And remember, this is a FREE product.

For example, your lead magnet could be a short video course about how to get started on LinkedIn (the basics). This would help creators who haven’t started on LinkedIn feel more confident starting their business.

Lead Magnets = Instant Value

2) Micro Offers

Micro-offers will be your low-priced products that solve a particular problem (extremely quickly).

Low Price = <$35

This product is a perfect entry point for your prospects to see the quality of your paid content.

Along with the previous example, your micro-product could be a 90-day content calendar that provides post templates daily.

You’re helping your target audience begin posting content consistently on LinkedIn, which tends to be one of the most significant pain points.

This solves an IMMEDIATE problem.

What should I post today?

This micro-product also gives your audience inspiration to create content on their own in the long term.

3) Core Products

Core products are your main products/services, usually priced from $47 to $500.

Your core product provides immense value in your area of expertise.

For example, your core product could be an online course for $69, which gets your audience from start to finish when growing and building their brand on LinkedIn.

Inside of your core product, you can add even more value by adding in bonuses:

• PDFs

• Templates

• Guides

• Video Content

• eBooks

• Discounts

• And more…

Your core product aims to provide life-changing results, regardless of your niche or area of expertise.

Anyone who purchases your core product (and takes action) should reap the rewards you promised and feel they got much more than what they paid.

You can offer bonuses or discounts for your other products/services at the end of the core product.

4) High-Ticket Offer

High-ticket offers are your premium services. These usually range from $1,000 and upwards.

This offer is for your most committed customers who are ready to go full-on in the industry of your expertise.

For example, your high-ticket offer could be content creation services from your content agency. Starting at $3,000, you provide a complete “Done For You” experience.

The most important aspect of the high-ticket offer is:

• Do you enjoy doing what you do?

• Can you offer a high-value service?

• Do your customers enjoy the process?

Even if the money is good, it isn't worth the time or energy if you don’t enjoy what you’re doing.

As you start working closely with your customers from the core product and freebie offers, you’ll eventually get insight into their struggles to build out your high-ticket offer.

5) A Continuity Program

Finally, there is the top tier of your business. I call this your “continuity program.” This membership or subscription service provides continuous value for a specific amount of time (usually month by month).

A perfect example of this would be a private Discord or Skool community. For $69 / month, you’ll get constant systems, templates, GPT scripts, and sales funnels to build, grow, and scale your personal brand on LinkedIn.

The options are endless here, so decide how to go about your continuity program.

Continuity Program = Recurring Revenue = Scalable

Implementation

The best way to progress from the bottom to the top tier is to build a product or service one at a time. Don’t overwhelm yourself.

Each product/service should inform your customers about the next tier (more expensive) product you offer.

You DO NOT have to sell all of these products/services simultaneously.

Here’s what I’d recommend:

1. Build slowly. You’re in no rush.

2. Provide tangible, realistic results for your customers.

3. Create different price points for different customers.

4. Create multiple entry points.

5. Build your customer’s lifetime value (don’t just milk customers).

6. Diversify and build out your income streams.

If you can do these six steps, you’ll make more progress than you thought possible.

Want to Keep Going?

If you are ready to grow a massive audience on LinkedIn while selling digital products, consider checking out The Growth OS.

This 90-minute course will help you develop hundreds of content ideas, create organic content that consistently gets you new leads from social media, build a system to create weekly newsletter content, utilize templates for growth, gain daily subscribers/followers, and run through building your personalized website.

Join 912 satisfied students here.

TL;DR:

Now that you’ve gone through the full post, here’s what to do next:

1. Build out each product/service one by one.

2. Do not rush how quickly you need to sell each one.

3. Test for what’s working and what isn’t.

4. Test different pricing options, packaged deals, and discounts.

5. Continuously push to scale as you go.

I’ll see you next Wednesday!

Cheers,

Alex