Here's How to Fix Your Social Profiles

Convert 100x more on social media:

Author

Alex Colhoun
March 27, 2024

read time 3 minutes.

Welcome to The Growth Innovator. Exclusive content where I showcase how to start, grow, and monetize a 1-person online business through organic content in 2024.

Today’s Email:

  • Audience Specific Banner

  • Headshot that Stands Out

  • Your Headline (“Why,” not “What”)

  • Show Your Process (Pinned + Featured Section)

  • Actionable Steps

Alright, Let’s Innovate:

I’ve turned my social media profiles into a powerful landing page.

Here are my conversions from the last 30 days:

  • 1,322,197 Impressions

  • 4,112+ Followers

  • $22,118 Revenue

  • 9 Clients

In today’s email, you’ll receive my basic system for creating the four types of content that will drive results. If you want the entire system I use, grab it here.

Step 1 | Profile Picture:

For your profile picture, you must keep the same color scheme so your profile flows smoothly from top to bottom.

Do’s:

  • High Quality

  • Full Face + Upper Body

  • Brand Colors

  • Shadow Effect

  • Good Lighting

Don’ts:

  • Selfies

  • Low Quality

  • Random Colors

  • Full Body Shots

Step 2 | Profile Banner:

The first thing people see on your profile is:

  • Your profile picture.

  • Your profile banner.

Let’s start with your profile banner. Here’s a breakdown of what I’m using and why it’s converting 125x higher than my previous designs:

Main Headline: I tell my audience what to expect if they follow my content daily. “Create, Monetize, & Scale Your Content”. I use my gradient color scheme on the words I 100% want my audience to see first.

Small Headline: This is the text right below the main headline. It’s the same headline I use on my actual profile. “I help creators & entrepreneurs write effective, engaging content that generates sales.” If someone struggles to create content with a purpose, they’re most likely sold just from my profile banner.

Button CTA: Now it’s time to showcase an action your audience can take after reading your headlines. “Click the link below to join.” If they are ready to start taking action, the link to my free 5-day email course is in my bio.

Top Left CTA: If they are ready, I have the “Check out my Featured section” text in the top left. This is where all of my paid and free offers are.

Step 3 | Headline/Bio:

There are two options for your profile headline:

  • Keep it overly simple (1 sentence).

  • Be more specific and showcase social proof (2-3 sentences).

Here’s my profile headline:

“I help creators & entrepreneurs start, grow, and monetize a 1-person online business through organic content. Over 1,760 customers served & 51M impressions driven for clients (click the link below).”

First, I tell my audience exactly who I help. If you are a creator or entrepreneur, you’re sold.

Next, I showcase what exactly I do to help entrepreneurs and creators. You're sold once again if you want to start, grow, and monetize your online business.

Lastly, I provide social proof. The number of customers I’ve served and an estimate of the impressions I’ve driven for my clients.

Below your headline is an extremely important link: your bio link. This is how you’ll capture 80% of your audience’s emails.

Use a free product (lead magnet) to get your audience interested in seeing your offer. I use a free 5-day email course to capture emails.

My CTA is “How I Turn Content into Cash.” I change this often to test the results every 1-2 months. You can use UTM parameters to do the same.

I get significant traffic to my landing pages every day just from my LinkedIn featured section. It’s the perfect spot to plug your free and paid offers into your profile.

I use the same font, formatting, and design on each featured item.

The key here is consistency.

Focus on creating a clear solution to a problem that you are solving.

Innovative Action Plan:

Once you’ve gone through this post, here’s what to do next:

  1. Pick a color scheme.

  2. Create a banner that showcases what you do.

  3. Use a profile picture that stands out.

  4. Write a headline that explains what you do and who you do it for.

  5. Use social proof throughout your profile.

  6. Add a featured section on LinkedIn + pinned post on Twitter (X).

  7. Make adjustments and changes as you go.

If you find this helpful, there’s tons more where this came from.

Grab The Growth OS, my entire blueprint for creating content, writing emails, and building products that sell in 2024. If you don’t make your money back in the first 30 days, I’ll refund 100% of your investment.

Today, you can use code “CONTENT” for 15% off. Only 10 uses.

Cheers,

Alex

P.S. Please take a few seconds to complete this survey. It’ll give me feedback on future content to create. Cheers!

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