Welcome to this week’s edition of The Growth Innovator Newsletter.
Today, we’re breaking down the perfect LinkedIn post format.
With this format, you’ll be able to:
Reach the ideal target audience that buys from you.
Actually attract the right people to your network.
Avoid the pain of not bringing new clients to the pipeline.
Save this email, implement it into your copywriting strategy, and reply to this email if you have any questions.
THE HOOK | LINE 1
Line 1 is your hook. Stop the scroll.
Go as bold as possible at the start of your post. Be out of the ordinary. Relatable. Intriguing. Make people question you. Create controversy. Nothing boring here.
THE PAIN | LINES 2-3
Line 2-3 is for Micro-Tension.
This is the feeling underneath the outward issue. Not "grow your audience." But instead, "invisible" or "ignored." Keep it super simple yet specific.
This is where you put the REAL feeling.
THE VALUE | LINES 3-7+
The next part is your post body.
Short lines and a lot of white space. Give them something they can actually use today. Lists/stories/frameworks work great. 3-7+ lines. Share as much value as possible.
THE ASK | END OF POST
Then the payoff in the last 2-3 lines.
One sentence that hits really hard. Then a clear CTA. Reply with a word, check the link in bio, or join the community. Whatever works best for your audience and your offers.
Now, put these 4 sections together, and you get a post looking like this:
save this to your content workflow. hold or right-click and save.
Now, your job starts today. IMPLEMENT THIS.
If you read this and do nothing, it’s a waste of time. Write your posts according to this format, and you’ll see far better results than what you’re currently getting.
Now, read below for one last offer.
I’ll see you in next week’s system.
Alex Colhoun
Founder, The Growth Innovator
PS. If you’re ready to turn your LinkedIn into an actual revenue channel starting today, The Growth Innovator Cohort starts at the end of April. Grab your spot before it fills. Apply now → https://alexcolhoun.com/cohort
Spots are limited.