Hey {{first_name}}.
Most of the founders posting on LinkedIn right now are making the same mistake.
They create content for engagement (likes, comments, shares).
They understand the purpose, but are getting zero clients out of it.
The reason is actually quite simple → content that gets engagement and content that gets clients are NOT the same thing.
One is written for the algorithm
One is written for one specific person who has a specific problem you solve
Which one do you think gets clients?
1.5 years ago I shifted my content from “what will perform well” to “what does my actual client need to hear right now.”
Huge difference here and this changed my entire business. I look at today:
Working with clients all over the world (US, Canada, UK, Europe)
Over $150K in sales directly from LinkedIn
People DM me already being sold before I pitch anything
This is exactly what I want you to change this week.
Here is the simplest way to start:
Before you write your next LinkedIn post, answer this one question: What is the single biggest mistake my ideal client is making right now that I can fix?
Write about it, and not just tips or a list, just that one problem and what you would tell them to do about it. This is how you build a client acquisition post (not just content).
This Friday I am going live breaking down the exact content framework I use to attract clients through LinkedIn without paid ads or cold outreach. It is free to attend.
Save your spot to implement this system: alexcolhoun.com/masterclass
See you Friday.
Alex Colhoun
Founder, The Growth Innovator