How I Hit 4.8M Impressions in 30 Days

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Welcome to The Growth Innovator. Exclusive content where I showcase my personal systems to help you create better content, make more money, and save 30+ hours a week.

Today’s Email:

• Writing the perfect hook

• Wording your posts

• Formatting 101

Alright - Let’s Innovate:

Since you are reading this email - that means my hook worked.

You now know what today’s content is about.

In the last 30 days - I’ve generated:

• 1.5M Impressions on LinkedIn

• 3.3M Impressions on 𝕏

Let’s dive in.

Writing the Perfect Hook:

There are 7 types of hooks you’ll see me use:

• Show - “How I”

• Teach - “How To”

• Tell a Story

• Achievement

• Bold Statements

• Strong Opinions

• Big Numbers/Stats

Here’s an example of a recent post I made:

The key to writing a post that gets lots of engagement is to personalize it.

For both LinkedIn & 𝕏.

Use “I” and “Here’s How I” often.

Here are the prompts I use when creating hooks:

• Tips / Tools

• Stories / Mistakes

• Insights / Lessons

• Examples / Questions

• Resources / Templates

• Systems / Frameworks

• Reasons / Routines / Tricks

Keep your hooks to 2 short 1-liners that are less than 35 characters.

This makes them readable on both mobile and desktop.

Here’s another example of a recent hook I wrote:

People should be able to read your hook in <2 seconds.

Once you’ve got your hook down - let’s write a post.

Wording Your Posts:

Word choice is everything.

Your audience will 100% skim your posts. This means your goal is to do the work for them.

Make your post SKIMMABLE!

• Be Relatable

• Spark Emotion

• Use Basic Words

• Point A to Point B

• No BS

The easier it is to read your post - the easier it is for your audience to take action on your offers.

Formatting 101:

Want to make your posts more readable? Use the following:

• Bullet Points

• Numbered Lists

• 1:3:1 Formatting (shown below)

The 1:3:1 formatting rule keeps all of my content easy to read.

When you have tons of sentences spaced randomly - it becomes very difficult to get through an entire post in one sitting.

Hook → Body → Conclusion (CTA)

Get your readers through these three areas of a post and you’ll convert more.

Cheers,

Alex

Whenever you're ready, there are 3 ways I can help you:

1. ​The Growth Operating System:​ Join 660+ students to create content that actually sells on LinkedIn/𝕏. This is the system I’m using to build a massive audience and generate $15,000+ / month in revenue.
_{I'll refund 100% of your investment if you're not completely satisfied!}

2. ​Coaching Session w/ Alex: If you’re looking for most efficient way to take your online brand/business to the next level - 1:1 coaching is the way to go. Book a time that works for you and let’s take your business to the next level.

3. ​Personal Branding & Copywriting Services​: I'll write your content, build back-end systems, grow your email list, and scale your online business allowing you to spend more time on the things that matter.