How I Use "Engagement Funnels" to Grow My Business

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Welcome to The Growth Innovator. Exclusive content where I showcase my systems to help you create better content, make more money, and save 30+ hours a week.

Today’s Email:

In today’s email, you’ll get my basic system on how I utilize my “Engagement Funnels”. If you want the full system I use to land new clients using this strategy, get it here.

• Know Your “Purpose”

• Hook + Re-Direct + Loop Back

• Plug & Scale

Alright - Let’s Innovate:

I post on 5+ platforms every week.

But my goal isn’t to just build a following on each platform.

My goal is to build up my email list, essentially “owning” my audience.

Let me show you exactly how you can use “Engagement Funnels” to grow your brand and scale your business online:

Know Your “Purpose”:

I have over 250,000 followers on all platforms combined.

This means when I make a post on LinkedIn, not everyone following me will see this post. That’s why my focus/purpose is to build up my newsletter/email list/exclusive content.

In January, I made a post on X that talked about follower counts.

It was a direct plug to one of my latest newsletter articles at the time. Keep reading to see how the next step works:

Hook + Re-Direct + Loop Back:

Here’s the funnel that you can use to hook + re-direct your audience:

1. Post on social media (I’ll use X for my example) | Hook

2. Plug your newsletter article on the post | Re-Direct

3. Plug X posts in your newsletter | Loop Back

See how this works?

You’re creating a funnel of posts that are all directly linked to one another. If your X followers didn’t see your newsletter, now they do. If your newsletter subscribers didn’t see your X post… now they do.

Get My Engagement Templates:

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Plug & Scale:

Here’s another example of “plugging” my content onto other social platforms like LinkedIn:

Your funnel can look different depending on the platform you’re using, but the goal should always be the same:

• Capture Emails

• Grow Followers

• Sell Online Course

• Etc.

Even if you don’t have a large following, this is a great way to grow your following. It’s simple. Doesn’t take a lot of time. And everything funnels together.

If you’d like me to create your content for you, check out my Elevate Services.

Cheers,

Alex