How I Built My First Product

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Welcome to The Growth Innovator. Exclusive content where I showcase my systems to help you create better content, make more money, and save 30+ hours a week.

Today’s Email:

• The Right Offer for You

• Creation Process

• Data Analysis

• Building Offer from Data

Alright - Let’s Innovate:

The strategy I use for building online digital products is highly underrated.

I see a lot of advice, tutorials, courses, and coaching programs on the internet that teach this, but nothing as good as the way I approach mine.

Here’s my straightforward, no bullsh*t method:

The Right Offer for You:

An offer is simply a solution for your ICP’s (ideal customer profile) challenges, eventually leading them to financial gain.

My goal is to positively benefit as many creators and entrepreneurs as I can.

Here are four things to consider:

• Eliminate the guesswork.

• Create an offer that has market demand.

• Design an offer that would positively impact people.

• Be upfront with everything you are offering.

When I build my paid products/services online, I make sure I’m targeting the specific audience that I create content for. I also make sure the content in my paid offers are solutions for the exact problems they are facing.

Don’t create something that no one needs.

Now let’s go through the creation process:

Creation Process:

I begin with addressing a “narrow” problem by using a lead magnet.

This gets my prospects intrigued by my offer and hints them towards a larger solution (the paid offer).

Here are a few lead magnets I’ve used myself:

• Free online guides.

• Video courses.

• Email courses.

Use your lead magnet to build trust/authority. Collecting data through your free lead magnets is crucial to do BEFORE you start selling your paid offer.

I’d also recommend running polls or surveys at the end of your lead magnet to collect the following:

• What your audience enjoyed.

• What they still need help with.

• What their main struggle is.

The more you understand your audience, the easier it is to sell.

For example, my lead magnet is a free 5-day email course. At the end of the course, I have a quick 30-second survey that helps me understand a bit more about what my audience needs help with. I use this information to update my video course, coaching program, and even client services.

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Data Analysis:

I direct my audience to my email capture landing page on every platform.

Instead of directing new sign-ups to a “thank you” page, direct them to something that provides you value:

• Survey Page (multiple choice is easiest)

• Typeform Application (open-ended questions)

• Poll

I find it much easier to create, scale, and sell my online products when I know my customer aspirations, demographics, and solution preferences.

For example, if a recent survey I created shows me that most of my audience doesn’t like online courses, then it’s probably best NOT to sell an online course.

Next, let’s build the offer from the data we collected:

Building Offer from Data:

With the data collected, I can build a product/service tailored to my audience’s preferences and exact needs.

Here are some of the paid products I’d recommend creating:

• Video Course

• Video/Text Guides

• Templates/Scripts

• Books

For my most recent product, I created a video course. This was the perfect solution to showcase my systems that provide a solution to my audience’s problems.

If you decide to create something like a video course, build modules that provide solutions to the problems you’ve collected. Use data to your advantage.

I built The Growth OS over the past 8 months based on my audience’s needs.

• The exact struggles creators are facing.

• How to monetize and expand your business in 2024.

• The exact systems that I use as a creator.

This is how you build an offer that your audience needs/wants.

For my full system, grab The Growth OS. I’ll refund you 100% of your investment if you’re not completely satisfied.

Cheers to building your first offer,

Alex