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Why I Built a Low-Ticket Offer
Here's why offering low-ticket products is the way to go:
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Welcome to The Growth Innovator. Exclusive content where I showcase my systems to help you create better content, make more money, and save 30+ hours a week.
Today’s Email:
Low-Ticket Products
Ups & Downs of High-Ticket Offers
Actionable Steps
Alright - Let’s Innovate:
I’ve spent 9 years building my business online.
I’ve built high-ticket services.
I’ve designed low-ticket digital products.
One thing many creators tell you is this:
“High-ticket offers are the best way to scale.“
It’s partially true, but let me show you why capitalizing on low-ticket offers will scale your business to new heights:
Low-Ticket Products:
Low-ticket products are awesome for a few main reasons:
Allows you to reach a broader audience.
Allows you to benefit more people.
Helps you create more relationships.
Easier to scale over time.
My goal as an online entrepreneur is to help as many people as possible. Low-ticket digital products allow me to do that.
Ups & Downs of High-Ticket Offers:
There are pros and cons to selling high-ticket offers.
If you’re just starting on social media (<1,000 followers), high-ticket offers are extremely hard to sell.
You have close to zero trust.
You have almost no credibility.
This means selling a $5,000 / month service isn’t going to work.
On the other hand, let’s say you have a large following already. You’ve been posting for years, have tons of trust, and people love you.
You can probably work with 10+ clients a month at a rate of $5,000 / month. That means you’ve built a $600,000 /annual revenue stream.
See below on what to do next:
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Actionable Steps:
With all of this information in mind, here’s what you should do:
Start with a free lead magnet. I’d recommend an email course.
Ask for testimonials, reviews, and feedback.
Create a low-ticket (<$150) digital product (use testimonials to sell).
Earn trust and credibility as you continue posting content.
Create a high-ticket ($279+) productized service.
Continue scaling.
If you try to rush the process, you’re not going to get the results you want.
Be patient.
Have fun.
Let the results come naturally.
For my full system, grab The Growth OS. I’ll refund you 100% of your investment if you’re not completely satisfied.
Cheers,
Alex
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