How I Built a Movement (Not a Brand)

read on website.

read time 3 minutes.

Welcome to The Growth Innovator. Exclusive content where I showcase my systems to help you create better content, make more money, and save 30+ hours a week.

Today’s Email:

• Be Known for Something

• Be Your Authentic Self

• Engage w/ Your Audience

• Provide Valuable Insights

Alright - Let’s Innovate:

The #1 thing most creators don’t realize is this:

You are replaceable.

Don’t want to be replaceable?

Do something about it.

Here are 4 ways you can create a movement and transform your audience:

Be Known for Something:

It’s easy to post simple “how-to” content.

This is what most creators are doing.

The problem?
A lot of that content isn’t showing your difference.

What are you known for?

To do this, I’ve been focusing on creating content that does the following:

• Speaks to a Movement

• Creates a “Why” Behind Your Content

Creating a following means nothing if your followers don’t buy from you.

This should be your focus for 2024.

Be Your Authentic Self:

I’m talking about the rawest form of content.

This is what connects you with your audience emotionally.

Try things like this:

• What You Do

• Why You Do It

• How You Think

• Bold Opinions

• Quirky Ideas

• Strong Beliefs

This is where storytelling comes in.

But remember to tie your “authentic posts” into your “movement”.

If your content doesn’t align with your movement, you’re putting yourself in an infinite loop of failure.

Here’s an example of an “authentic post”:

Engage w/ Your Audience:

So easy, yet most don’t do this.

There are so many ways you can engage with your active audience.

Try these:

• Reply to Comments

• Create a Private Discord Community

• Host LinkedIn/X Voice Stages

The more you engage with your audience, the more they will spread your message.

This is how you build a MOVEMENT.

Get My Engagement Templates:

Share your link below with other creators. You need 3 referrals to unlock my engagement templates.

You currently have 0 referrals.

https://innovator.beehiiv.com/subscribe?ref=PLACEHOLDER

Provide Valuable Insights:

The point of my content, my courses, my emails, and my videos is not for you to just watch them…

The point of my content is for you to take action.

Read the post.
Watch the video.
Consume the email.

Then go out on your own and make changes.

After some time, you see results.

That’s why I make content.

To see you succeed.

I’m here to help you achieve your ACTUAL goals.

For my full system, grab The Growth OS. I’ll refund you 100% of your investment if you’re not completely satisfied.

Cheers,

Alex